As Growth Fund Manager, Emma works closely with Gillian Learmonth and is responsible for ensuring successful delivery of the VisitScotland Growth Fund. Working with a range of tourism marketing groups across Scotland, the Growth Fund supports collaborative marketing campaigns designed to deliver sustainable tourism growth for Scotland.
Emma started at VisitScotland in the Global Brand Team looking after Regional Marketing activities for the Central Region and was part of the team that launched the ‘Spirit of Scotland’ Campaign. Prior to that Emma began her career in Tourism Marketing in the North East of England with a variety of digital marketing roles at the local Area Tourism Partnership and Destination Management Organisation. A Stirling University graduate, Emma has also worked in a number of marketing roles with prominent Travel Companies and spent time living and working in United States and Canada.