Growth Fund

VisitScotland’s Growth Fund supports groups with collaborative tourism marketing projects, which generate growth in the tourism sector and ensure that visitors experience the true Spirit of Scotland.

The Growth Fund also helps businesses to build digital capability and to market and measure more effectively. Successful applications must demonstrate the following:

- Strong strategic alignment with the Tourism 2020 Strategy

- An innovative approach

- Effective partnerships and collaboration

- Achievable growth targets

- A sustainable approach

Working with you

Pooling resources, working together as a group, helps pack a bigger punch in the competitive marketplace. For 2016, we are introducing some changes and improvements to eligibility and processes:

- Greater flexibility around the current 50/50 match funding requirement

- A more streamlined funding process

- Priority for applications demonstrating a strong digital marketing focus

Applicants must demonstrate that funded activity will:

- Complement VisitScotland marketing, align to Scotland’s ‘discovery’ digital strategy and harness the Spirit of Scotland

- Generate incremental visitors/spend

Applications must come from constituted groups of tourism businesses. The Growth Fund team will support you through the process and provide advice around monitoring and evaluation

Further information including full fund guidelines, eligibility and criteria for support is available here >>

Download the Growth Fund Marketing Toolkit here >>

Contact the Growth Fund here >>

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