Growth Fund

VisitScotland’s Growth Fund supports groups with collaborative tourism marketing projects, which generate growth in the tourism sector.

The Growth Fund also helps businesses to build digital capability and to market and measure more effectively. Successful applications must demonstrate the following:

- A strong digital focus and creation of digital content 

- Strong strategic alignment 

- An innovative approach

- Effective partnerships and collaboration

- Achievable and measureable growth fund

- A sustainable approach

- Project viability and deliverability

Working with you

Applicants must demonstrate that the funded marketing activity will:

- Take advantage of a strategic gap or opportunity in the market

- Complement VisitScotland marketing, align to Scotland's 'discovery' digital strategy and demonstrate collaboration across the partners involved

- Generate incremental visitors/spend

Applications must come from groups with a strong mix of tourism businesses. The Growth Fund team will support you through the process and provide advice around monitoring and evaluation

Further information including full fund guidelines, eligibility and criteria for support is available here >>

Download the Growth Fund Marketing Toolkit here >>

Contact the Growth Fund here >>

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