EventScotland aims to deliver seminars which we feel will benefit and be of interest to the industry. We aim to promote knowledge sharing and best practice through our seminar programme.
Previous seminars that EventScotland has delivered are as follows:
Safety and Security at Events Seminar
3rd November 2016, Technology and Innovation Centre, University of Strathclyde, Glasgow
Everyone knows that safety at events is of paramount importance. But how do we deliver safe events and minimise the risk for our attendees?
The Safety and Security at Events Seminar, organised by the VisitScotland Events Directorate in partnership with Edinburgh Napier University, shared best practice in preparing a safe event. Professor Chris Kemp, Mind Over Matter Consultancy and Visiting Professor at Napier University, shared some of the latest thinking in counter terrorism planning for events and crowd movement dynamics. Delegates also heard about the most effective ways of improving safety at events when engaging with Safety Advisory Groups.
An immersive scenario provided delegates with a strong insight into event security and practical learnings to take away to their own events and festivals. This included an innovative session jointly developed by Professor Chris Kemp and Police Scotland.
Event Fundraising - Cultivating Income Sources
15th September 2016, The Royal Military Tattoo Offices, Edinburgh
The seminar is available to view on the EventScotland YouTube channel here.
Fundraising is a perennial challenge that every event and festival can relate to. Securing the bottom line is essential whether it's in making an event more sustainable or helping a festival to grow.
This seminar, delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals, gave an insight into practical steps you can take to develop your event fundraising and provided advice on some of the key elements funding bodies look for in applications.
The seminar was designed to provide useful information to anyone involved in the organisation and/or promotion of events in Scotland. It followed the highly successful Event Marketing Innovation Seminar and the National Events Conference 2015 - Scotland the Perfect Stage at the EICC. The seminar programme aligned closely with the recently refreshed National Events Strategy, with a focus on events industry development.
Event Marketing Innovation - Trends and Opportunities
2nd June 2016, Edinburgh Napier University
The full seminar is available to view on our EventScotland YouTube Channel here.
Presentation slides for this seminar are also available:
- Dr Louise Todd, Edinburgh Napier University: Events and festivals marketing: the theory
- Mark Irwin, VisitScotland: Sharing the Spirit of Scotland
- Kirstie MacDonald, Disruptive Insight: Big Data, The Future Advantage
Delegates were given the opportunity to hear about recent marketing innovations found within the events industry today and explore the current event marketing concepts from a selection of speakers, including representatives from Edinburgh's Festivals, Edinburgh Napier University and wider industry.
This seminar was delivered by VisitScotland Events Directorate in partnership with Edinburgh’s Festivals and Edinburgh Napier University, looking into how event marketeers are responding to current trends and opportunities to maximise event attendance. It also provided an in-depth insight into developing event marketing and promotion in order to respond to industry trends and opportunities.
National Events Conference
3rd December 2015 EICC, Edinburgh
Delegates from across the Scottish Events & Festivals industry enjoyed a highly successful National Events Conference 2015, Scotland the Perfect Stage on Thursday 3 December.
Hosted by renowned Scottish broadcaster, Rhona McLeod, the sold-out conference centred on the recently refreshed Scotland the Perfect Stage strategy, with key industry figures discussing the future of Scotland’s events industry. The conference was an opportunity for Scotland's event organisers, suppliers, volunteers and supporting organisations to explore the strategy, and forum to consider how to maximise the opportunities for your business or organisation.
Within the conference programme in-depth sessions were developed to reflect the strategy strands of Developing Events, Developing Scotland and Developing the Industry in the refreshed Scotland The Perfect Stage Strategy.
- Developing Events - Putting on an Outstanding Smaller Event
- Developing Scotland - Delivering Safer Events
- Developing the Industry - The Opportunity: Year of Innovation, Architecture and Design
Volunteers and Events
8 October 2014 - Hampden Park, Glasgow
This seminar explored the opportunities available to the events industry as a result of the Glasgow 2014 Volunteer Data Transfer. Volunteer Scotland is now the holder of this invaluable database of experienced volunteers.
Policing For Events
15 May 2014 – Perth Police Station
In association with Police Scotland, the seminar provided an introduction into charges at events and group sessions covering the scoring tool, the assessment matrix. For the latest update on EventScotland’s engagement with Police Scotland click here.
20 November 2014 – Edinburgh Carbon Centre for Innovation
This seminar examined environmental sustainability for events. To view Resource Efficient Scotland's presentation click here. For Gareth Talbot, Glasgow 2014's Environment and Sustainability Manager click here.
Events In A Digital World
11 September 2013 – Summerhall, Edinburgh
Steve Whitelaw has delivered workshops to some of the largest corporations in the world including Google and Microsoft. This seminar looked at future trends and digital strategy planning and activation.
11 April 2013 – Edinburgh Napier University
How do you cope with adverse weather when trying to run events? What practices can be put in place to protect events form poor weather? See what industry experts have to say below.