2017 National Events Conference

2017 National Events Conference: Setting the Stage for 2025

EventScotland’s National Events Conference 2017 will be taking place on 27 November 2017 at the Technology & Innovation Centre, University of Strathclyde in Glasgow. The conference will focus on the future of Scotland’s position as the perfect stage for events, tickets are now on sale.

David Coletto, CEO of leading Canadian public opinion and marketing research consultancy, Abacus Data, will deliver the keynote speech at the 2017 National Events Conference: Setting the Scene for 2025. With almost a decade of experience working in the marketing research industry and as Abacus Data’s lead on Canadian Millennial Research Practice, David will provide invaluable insight for the Scottish events industry into the millennial generation as he shares his expertise on the consumer trends associated with this generation, which will be of particular interest ahead of Scotland’s Year of Young People 2018. He will then join a panel chaired by VisitScotland’s Director of Events, Paul Bush OBE, and with experts from VisitScotland’s Insight team - who will share their research findings associated with other emerging markets relevant to the Scottish events sector – to discuss how the event industry can best respond to changing events audience.

Following the opening plenary, delegates will be able to choose from a wide range of breakout sessions led by industry experts on topics such as social media, volunteering strategies, security & policing, technology for events and much more.

Following lunch and the final breakout session, the closing plenary session will look at the assets that make Scotland the perfect stage for events - our people, our cultural identity and heritage, our natural environment, our built facilities and our signature events – and consider some of the key future challenges and opportunities that we face.

The day will also include lots of opportunity for networking, plus the additional option of bookable one-to-one appointments with a range of speakers and industry figures. 

For the full conference programme and to buy tickets, please visit our conference website >>


Past Conferences:

3rd December 2015 EICC, Edinburgh

Delegates from across the Scottish Events & Festivals industry enjoyed a highly successful National Events Conference 2015, Scotland the Perfect Stage on Thursday 3 December.

Hosted by renowned Scottish broadcaster, Rhona McLeod, the sold-out conference centred on the recently refreshed Scotland the Perfect Stage strategy, with key industry figures discussing the future of Scotland’s events industry. 

The conference was an opportunity for Scotland's event organisers, suppliers, volunteers and supporting organisations to explore the strategy, and forum to consider how to maximise the opportunities for your business or organisation.

Within the conference programme in-depth sessions were developed to reflect the strategy strands of Developing Events, Developing Scotland and Developing the Industry in the refreshed Scotland The Perfect Stage Strategy. 

- Developing Events – Putting on an outstanding smaller event

- Developing Scotland – Delivering safer events

- Developing the Industry – The opportunity: Year of Innovation, Architecture and Design

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