The Spirit of Speyside Whisky Festival celebrated its tenth anniversary in 2009. Held each year during the first long weekend in May, it creates an opportunity for visitors to enjoy a visit to Speyside before the start of the main tourism season. The Festival invites visitors to celebrate Scotland’s national drink through an inventive and wide-ranging programme of whisky-inspired events – some educational, all of them fun.
Since its inception, the Festival has developed close links with many Speyside businesses and communities as everyone works together to provide an ever-improving range of events, facilities and services for local people and the increasing flow of international visitors.
The Festival plays an important part in helping people acquire a deeper knowledge and appreciation of their dram, and has introduced whisky to new audiences, including a growing female market.