Bella Boosts Local Economy

Award-winning Belladrum Tartan Heart Festival (Beauly, Inverness-shire) leads the field among the UK’s independent festivals when it comes to the amount per head its audience put into the local economy, a recent survey by the Association of Independent Festivals (AIF) shows. Belladrum, which took place on 7th and 8th August this year, sold out for the first time in the event’s history.

The survey of audiences from 19 AIF member festivals including WOMAD, Glade, Bestival, Creamfields, Secret Garden Party and Cornbury shows that Belladrum festival-goers spend £63 per head in the locality surrounding the festival, more than for any other festival and well ahead of the average £48 per head. This figure does not include money spent on tickets, travel and subsistence at the event, much of which also goes into the local economy.

Belladrum has also been short-listed for a Scottish Thistle Award in November under the Regional Events and Festivals category. And after winning the Grassroots Festival Award at last year’s UK Festival Awards, the ‘oscars’ of the festival industry, the event has been nominated for the same award again plus the Family Festival Award and Best Medium-Sized Festival.

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