The 2009 Tour of Britain attracts 4 million spectators!

SweetSpot, organisers of The Tour of Britain have today announced that the 2009 event was a resounding success, with increased numbers of spectators on the race route and across television and media coverage watching the best field of professional cyclists ever assembled for a British professional race.

The 2009 event attracted well over one million spectators over the course of the eight race stages as The Tour of Britain made its way from the Grand Depart in Scunthorpe on Saturday 12 September across the length and breadth of the nation, leading to the historic final stage in London on Saturday 19 September.

The streets of central London were closed for a sporting event on a Saturday for the first time ever to welcome The Tour’s Grand Finale, and the capital’s public responded in force with over 150,000 people lining the iconic race circuit which took in the sights of Big Ben, Houses of Parliament, and Victoria Embankment, to welcome the race into the nation’s capital.

In addition to record live spectator numbers, through daily hour long TV coverage on ITV4, The Tour of Britain reached an audience of over three million television viewers across the eight days of the 2009 event.

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