Edinburgh's world-envied reputation as a premier venue for major sporting events has been given a further boost with the news that the sport of Touch Rugby's most prestigious event is to be held in the Capital in 2011.
The quadrennial Touch World Cup is the most prestigious event in the sport's calendar, and approximately 1,500 competitors from an estimated 25 nations will take part in the five-day event in June 2011. This will be the seventh touch world cup and the first held in Europe.
The news comes just days after Edinburgh celebrated its triumph at the Scottish Thistle Awards for the Golden Oldies World Rugby Festival, held in the city in 2008.
The Touch World Cup will come to Edinburgh's Peffermill Sports Ground from 22 to 26 June 2011. The dates have been set to allow the sport to capitalise on schools being in session to promote touch rugby to all Edinburgh schools. Every Edinburgh high school will be offered the opportunity to take part in an "adopt a nation" campaign, where competing countries will give time to a school and help their touch team prepare for the youth tournament which will take place at the start of the tournament. This is being organised in partnership with Active Schools.
The direct economic impact of the Touch World Cup 2011 is conservatively estimated to be an additional £1.5 million to the city.