Tourism businesses are being encouraged to fly high this year as Scotland’s top tourism awards, The Scottish Thistle Awards, begin the search for Scottish Tourism’s highest achievers.

The Scottish Thistle Awards, which are among the most sought after accolades in the tourism industry, celebrate quality and innovation across a range of categories. The awards are widely viewed as the official mark of excellence and professionalism, recognizing and rewarding excellence in Scotland’s tourism industry in all areas and at all levels. 

Philip Riddle, VisitScotland Chief Executive said: “The Scottish Thistle Awards are firmly established as the benchmark of excellence and innovation across Scottish tourism and provide the perfect platform for tourism businesses throughout Scotland to showcase the quality of products and services they provide to the visitor."

In total there are 10 Award categories which are designed to span the different elements which help to develop a successful tourism product. Businesses can enter as many categories as are applicable to their individual achievements. The closing date for entries is Thursday, 11 June.

The finalists will be announced in September with the overall winners announced at the glittering Awards Ceremony and Gala Dinner at the Edinburgh International Conference Centre on Friday 23 October.

For further information on the awards and sponsors go to or call the Awards hotline on +44 (0) 131 472 2228 or email

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