A series of multi-million pound investments in the Scotch whisky industry is helping Scotland to fight back in the middle of the current recession, while one of Europe’s largest whisky festivals is set to breathe the ‘water of life’ into the off-season economy of Speyside.
The area is hosting a 10 day ‘dramfest’ starting on Friday, 1st May with around 250,000 nips expected to be served to 23,000 visitors at the 10th annual Spirit of Speyside Whisky Festival, which this year has doubled in length from its original five days.
This has resulted in a 28% rise in bookings, bringing a welcome low season economic boost to Speyside, Moray and the wider Highland area. The Whisky Festival is expected to be worth £750,000 to the local economy with tourists arriving from home and abroad.
The Festival is the signature event of the Whisky Month in Scotland’s Year of Homecoming 2009 programme, a Scottish Government initiative managed by EventScotland, the national events agency, in partnership with VisitScotland to coincide with the 250th anniversary of the birth of Robert Burns.