Etape Caledonia Generates £900,000 for Local Economy

An economic impact survey suggests that the 81 mile cycle challenge, Etape Caledonia, has generated an economic impact of more that £900,000 for the Pitlochry area and attracted 7,553 visitors and 92% of those came from outside Perth and Kinross.

88% of those surveyed also said they would return to take part in the event next year.

The report by consultants EKOS stated that the economic impact of the 2009 event to Perth and Kinross was £926,363, last year the figure was £416,885.

The survey said that 44% of visitors came from outside Scotland.

In total, 92% of survey participants stated they would return to Perthshire for a holiday and 82% of spectators said they would return to watch the event next year.

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