Scotland swings into action with dynamic approach to Ryder Cup

2014 Ryder Cup at Gleneagles

The team behind Scotland’s 2014 Ryder Cup preparations has revealed new and innovative plans to capitalise on Gleneagles as the next European host of the action-packed matches.

EventScotland and VisitScotland have jointly unveiled a new-media campaign encompassing a brand new website, an online interactive golf game and an advertising campaign to accompany it all.

The print and media advertising campaign has been launched to capitalise on the final days’ play at Celtic Manor, and will promote Scotland as the next European destination for the Ryder Cup.

The marketing and advertising campaign will be supported by Scotland’s dedicated Ryder Cup 2014 website, www.rydercup2014.com. The website will act as a hub of information providing users with up-to-date insights and developments in the run up to Gleneagles 2014.

In order to firmly position Scotland as the next European destination and give potential visitors a real feel of what the Gleneagles course has to offer an interactive game has been developed.

The game will give fans the chance to compete on the first four holes of the Jack Nicklaus designed course by stepping into the shoes of either current Ladies European Tour pro Lynn Kenny or Gleneagles very own trainee pro, Fraser Dunlop. Gamers will have to then control the power and accuracy of the tee-shot on each hole.

There’s also the opportunity to enter a competition to have the chance to play the famous fairways of The PGA Centenary Course and to enjoy an overnight stay in the world renowned Gleneagles Hotel.

EventScotland and VisitScotland, working with other public agencies including the Scottish Government, Scottish Development International and Scottish Enterprise, have already begun planning to ensure Scotland is in prime position to capitalise on world sports third biggest event in terms of TV and Media coverage, thus capitalising on the £100m the event is expected to deliver to Scotland’s economy.

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