Next step in building Scotland’s food revolution announced in Inverness
A new guide to help more visitor attractions and events planners showcase the very best of Scotland’s mouth-watering larder was unveiled today.
‘A Taste for Events’ offers simple and expert advice to anyone organising an event in Scotland. It’s essentially a one-stop shop with contacts for local food groups, farmers’ markets, professional caterers, certification schemes - a comprehensive database of local producers and suppliers.
The guide aims to build on the momentum created by the Scottish Government’s national food and drink policy, ‘Recipe for Success’, and the Homecoming celebrations, which have both helped increase awareness of Scottish produce. Last week Ministers announced that 2010 will be the ‘Year of Food and Drink’, delivering a major boost to the tourism and food sectors.
The publication has been prepared by the industry’s Tourism Innovation Group with support from the Scottish Government, Scottish Enterprise, Scotland Food & Drink, VisitScotland and EventScotland. It’s part of ongoing work with visitor attractions, pubs, hotels and restaurants to capitalise on the £700m spent on food and drink by visitors to Scotland each year.
Rural Affairs Secretary Richard Lochhead said: "Each year over 15 million visitors come to Scotland, spending over £4 billion, and almost a fifth of that is spent on food and drink. We know that visitors are willing to pay a premium for food and drink with a local provenance. This presents a major opportunity for Scottish tourism and food businesses.
“This new on-line guide will help events organisers make the most of our wonderful produce. Whether you are planning a major event or something smaller in scale, there is now an abundance of expert advice and list of contacts in the one place to ensure you can source the finest fresh, seasonal and local produce. By working together we can build on Scotland’s fantastic food revolution."