The Gibraltar Asset Management Melrose Sevens is being officially ‘launched’ this week on YouTube, underlining how the digital age is transforming club rugby.
The one-minute clip, written and performed by Borders-based poet Ian W Landles, was created to develop the tournament’s on-line reach using a new channel.
The home of rugby sevens is also hoping that its Facebook site will provide a platform to help promote the Scottish Borders to the rest of the UK and the world.
Melrose rugby club now has some 4,000 friends signed up to its Facebook page from the UK, Ireland, Switzerland, Russia, Hungary, Tonga, Korea, Samoa, France, South Africa, the USA, Canada, Italy, Australia, New Zealand, Japan and Turkey – even as far as Alaska and the Dominican Republic.
Paul Bush OBE, Chief Operating Officer at EventScotland, the national events agency, said: “Social media has, in recent years, become one of the most powerful tools for driving events and we have seen a huge increase in the number of events using social media to speak to their followers and to allow their fans to speak to each other. It’s a great way of connecting people with similar interests and passions and can, when used correctly, help to promote an event globally and at very little cost.
“The Melrose Sevens is a prime example of an event which has really harnessed the power of social media to raise its profile and also the profile of 7’s rugby, of Melrose and the Scottish Borders to an audience around the world. This year’s event looks set to be a huge success once again.”