European Curling Championships £1 Million Boost to Economy

Figures released today (6 April 2010) show that last December’s European Curling Championships in Aberdeen boosted the Scottish economy by just under £1m.

The study conducted by EKOS on behalf of the Organising Committee, EventScotland and UK Sport looked at the impact that the players, officials and spectators had on both the local Aberdeen and the wider Scottish economy during their stay at the Championships in December. The actual impact was £862,217 at the Aberdeen level and £945,590 at the Scottish level.

The study also measured the experience for those attending the event and 93% of those questioned rated the event as good or very good and 89% were likely or very likely to visit the European Championships if held in Scotland again.

Paul Bush, Chief Operating Officer at EventScotland, the national events agency, said:  “Major world championship events, such as the European Curling Championships, generate substantial economic impact for Scotland and today’s report is further testament to the benefits they bring.  Local businesses will have enjoyed the influx of curlers, their families and supporters to the area and the positive feedback on the event itself will further establish Aberdeen as a destination for curling and Scotland as a host for major sporting events.”

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