EDINBURGH LANDS TOP INTERNATIONAL AWARD FOR FESTIVALS AND EVENTS

Edinburgh has become the only British city to win a major international award recognising its world-leading reputation for festivals and events.

Scotland's Capital city has been named 'Top Global City' (category: city populations 100,000 to 500,000) in the inaugural IFEA World Festival & Event City awards, which were presented during the 55th Annual IFEA Convention & Expo in Saint Louis, Missouri, United States on 16 September 2010.

The new IFEA World Festival & Event City Award was designed and created as a way for the global festivals and events industry to openly encourage, support and recognize positive local environments for festivals and events worldwide.

Festivals and events create tremendous community and economic capital in the markets that they serve, but the partnership with and support from the local community, at all levels, is critical to the success and sustainability of existing festivals and events, as well as the ability to attract and encourage new events.

City entries were judged by an international panel of industry experts and divided into population categories and global region. Asia, Australia/New Zealand, Europe and the North American regions were included in the first judging round and Africa, Latin America and the Middle East will be judged in December.

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