With a higher concentration of whisky distilleries than any other part of the world, the Spirit of Speyside Whisky Festival continues to provide a major economic boost to the region, attracting a significant loyal audience and a large number who attended the celebrated Festival for the first time, according to a survey published earlier this month.
The Spirit of Speyside Whisky Festival Market Research and Festival Evaluation 2011 report found that the five-day event, which ran from 28th April to 2nd May, attracted over 47,000 visits to its packed programme of whisky-themed events, generating £613,000 towards the Speyside economy and £722,000 towards Scotland as a whole.
Showcasing the very best of the area’s culture, history, landscape and people and with well over 200 events running throughout the five days, the festival has grown in importance over the past 12 years to become one of the leading whisky events in the world.
Almost half of this year’s Festival visitors were from overseas, with whisky afficionados travelling from as far afield as Israel, Columbia, New Zealand, Australia and Russia to sample the spirit of Speyside. Scandinavian visitors continue to represent the keenest Speyside whisky fans who enjoyed a exceptional choice of whisky based events and activities, ceilidhs, food tours and family friendly events with other connoisseurs from countries such as Germany, US, Netherlands, Canada, Italy and Japan.
Paul Bush OBE, Chief Operating Officer for EventScotland commented: “It is wonderful to see the Spirit of Speyside Whisky Festival continuing to attract large numbers of Scottish and overseas visitors to the event.
“The economic impact generated for the local area shows the importance of events in Scotland and its continued success shows the appetite for Scottish produce, culture and heritage in an iconic setting.”
Find out more about how EventScotland invests in festivals.