The Ryder Cup at The Gleneagles Hotel, Perthshire, Scotland, will take place from Friday September 26 to Sunday September 28 2014 with Diageo, the world’s leading premium drinks business and producer of Johnnie Walker Scotch whisky, being named as an Official Partner.
The date for the 40th staging of the biennial contest between Europe and the United States was announced at The Gleneagles Hotel today in the presence of Scotland’s First Minister, The Rt Hon Alex Salmond MSP, European Ryder Cup Director Richard Hills, Peter Lederer, Chairman of Gleneagles Hotel, and Patrick Elsmie, Managing Director of The Gleneagles Hotel.
Diageo use its portfolio of premium beverage alcohol brands to promote The 2014 Ryder Cup around the globe in partnership with Ryder Cup Europe. Central to the partnership will be Johnnie Walker, the world’s number one Scotch whisky and the first Scottish brand to enjoy Official Partner status for the tournament.
Diageo owns The Gleneagles Hotel, the host venue for the 40th staging of the biennial contest, which will take place from Friday September 26 to Sunday September 28, 2014. The Official Partner agreement builds on Diageo’s long-standing association with The Ryder Cup which stretches back to the 1980s when Johnnie Walker was a presenting sponsor of The Ryder Cup in Europe in 1989, 1993 and 1997.
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Picture: The Gleneagles' Hotel Chairman Peter Lederer and Scotland's First Minister. Credit Rob McDougall.