Spirit of Speyside 2011

Whisky fans around the world have been putting their money where their favourite dram is and snapping up tickets for the Spirit of Speyside Whisky Festival in their thousands since this year’s programme was announced on 14th January.

Whisky enthusiasts from nearly 100 countries worldwide have already checked out the Festival website, with 20 different nationalities taking advantage of the online booking system to ensure they have a ticket for their favourite event.  Topping the ticket sales for this year’s Festival, which runs from 28th April – 2nd May, are whisky fanatics from Sweden, Norway, Denmark, Germany and the Netherlands. 

Advance ticket sales show a 15% increase on this time last year exceeding a value of £50,000 and representing a welcome low season boost to Speyside, Moray and the wider Scottish economy. 

More than 40 of over 200 events, which cater for whisky lovers as well as their friends and family, have already sold out.  Specialist whisky events and tours have proved the most popular, particularly visits to distilleries not normally open to the public such as Mortlach, Auchroisk, Dailuaine, Glendronach.  Also sold out are tours around the Seven Stills of Dufftown and the Five Stills of Elgin, as well as some of the unique train tours to Strathisla Distillery and several of the whisky and food pairing events.

The five day ‘dramfest’, now in its twelfth year, is one of Europe’s largest whisky festivals.  It annually attracts around 26,000 visits to events generating around £750,000 for the local economy, with tourists arriving from both home and abroad.

This year’s programme also features a selection of new events.  Whisky lovers can become a Benromach Warehouseman for the day, take part in Food and Whisky Tours, try their hand at whisky themed craft taster sessions and choose from a selection of traditional musical events and ceilidhs.

Find out more about how EventScotland invests in Food and Drink.


Sign up to receive e-newsletters