Yodel sign up for The Tour of Britain

Tour of Britain 2010, credit Michelle Rudd

Yodel to help deliver The Tour of Britain as Official Logistics Partner and Sprint Jersey sponsors

SweetSpot Group, organisers and promoters of The Tour of Britain are pleased to announce a major new sponsorship deal which will see Yodel take ownership of the Yodel Sprints Jersey, as well as becoming The Tour’s Official Logistics Partner.

The highest tier partnership deal between The Tour of Britain and Yodel will see The Tour’s Sprints competition rebranded the Yodel Sprints Competition, with three hot spot Yodel Sprints taking place on each stage of the 2011 race.

As part of the deal Yodel will also become Official Logistics Partner to The Halfords Tour Series, helping to deliver the unique team based city-centre cycling Series.

Jonathan Smith, CEO of Yodel, says: "Yodel and The Tour of Britain are the perfect match, with both parties being all about speed and team work, absolute relevance at both a national and local level, and having an all-important green focus. Delivering The Tour of Britain is a huge logistical feat, and we are proud to playing be our part in that this year.

He continues, "Yodel is very excited about this partnership with Britain's biggest bicycle race. As a young brand it will give us the perfect opportunity to make Yodel more widely recognised with both businesses across the country as well as our customers at home. We are sure that many of them will flock to the Yodel Sprints, where some of the most exciting action in The Tour of Britain will unfold."

Yodel join Tour of Britain Official Charity Partners The Prostate Cancer Charity, who support the Points Jersey, in taking ownership of one of the race’s four leader’s jerseys, leaving just the Yellow Jersey and the King of the Mountains jerseys as currently available to partners.

The new eye catching design for the Yodel Sprints Jersey will be unveiled at the National Launch of The Tour of Britain in April, along with other exciting news about the 2011 edition of the UK’s biggest free-to-spectate sporting event.

To find our more about how EventScotland invests in cycling, click here

Sign up to receive e-newsletters