Massive economic impact, huge tourism and promotional benefits and significant contributions to local and national identity and pride are all key findings from independent research published today (23 May) which describes and quantifies the effect of Edinburgh’s year-round Festivals on locals, visitors, young people, artists, the economy and the environment.
The largest programme of research ever undertaken into Edinburgh’s twelve major Festivals, comprising 15,000 survey responses over a twelve month period, not only reaffirms Edinburgh’s position as the world’s Festival City but articulates, for the first time, the contribution the Festivals make to the social, cultural and civic life of Scotland and its capital city.
The Edinburgh Festivals Impact Study, announced today, includes the following key findings:
- The Festivals generated over a quarter of a billion pounds worth of additional tourism revenue for Scotland (£261m) in 2010. The economic impact figure for Edinburgh is £245m.
- The Festivals play a starring role in the profile of the city and its tourism economy, with 93% of visitors stating that the Festivals are part of what makes Edinburgh special as a city, 82% agreeing that the Festivals make them more likely to revisit Edinburgh in the future and 82% stating that the Festivals were their sole or an important reason for coming to Scotland.
- 85% of all respondents agree that the Festivals promote a confident, positive Scottish national identity; and 89% of Edinburgh respondents say that the Festivals increase local pride in their home city.
- The Festivals encourage and widen access to the arts, with 77% of audiences saying that the Festivals had enabled them to discover new talent and genres, and nearly two-thirds saying that the Festivals encourage them to take risks and see less well-known performances, events or films.
- 93% of parents agreed that attending Festival events as a family increased their child’s imagination.
Paul Bush OBE, Chief Operating Officer for EventScotland said:
“Edinburgh’s Festivals lie at the heart of Scotland’s reputation as a world leading events destination. Their economic, social and cultural impacts, captured for the first time in this ground breaking study, demonstrate the wide range of benefits they deliver for Scotland.
“Collectively Edinburgh’s Festivals are a truly global cultural brand which showcase Scotland as the perfect stage for events. Welcoming visitors all year round, the Festivals generate significant economic impact for Scotland providing a world class platform for both Scottish culture and international artists.”
To read the full release click here.
To download the Edinburgh Festivals Impact Study click here.
To find out more about how EventScotland invests in festivals, click here.