Dunfermline’s Bruce Festival is set to produce a £400,000 boost for local traders according to the event’s organisers, Dunfermline Delivers, the city’s business improvement company.
Independent research at last year’s Festival showed that visitors to the event spent an average £22 per person in Dunfermline as a direct result of their visit.
With 18,000 visitors expected at this year’s event it represents a major opportunity for town centre businesses to cash in on the Festival weekend.
“We’re building on the success of last year by investing in new content and a national marketing campaign which we’re confident will significantly increase visitor numbers,” said Stuart McGann, chair of Dunfermline Delivers Events Sub Group.
“The evidence from 2010 confirmed that the Bruce Festival resulted in a big boost for the local economy and we’re confident that we can make an even bigger impact in 2011.”
Recent studies by Fife Council support the claim that visitor events in the region deliver a positive effect for businesses. The Celebrating Fife programme in 2010 promoted a huge programme of events across the Kingdom through a national media campaign as well as localised marketing initiatives. From the Open Championship at St Andrews to village galas the strategy was instrumental in delivering a significant cash injection to the local economy.
Linda Temple, Fife Council's Events Strategy Co-ordinator said "Fife's Events Strategy brings a rationale to events in Fife and provides the way forward in delivering an enhanced cohesive structure, support to, promotion of and opportunities to maximise the benefits events can bring to Fife. The last audit of events conducted by Fife Council revealed that over 6,000 events are delivered in Fife every year and together they generate an estimated £269million visitor spend."
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