One of the most eagerly anticipated design elements of the Glasgow 2014 Commonwealth Games, the pictograms, are launched today. Visitors from across the globe will be guided round Glasgow by a series of revolutionary designs when the Commonwealth Games come to the city in 2014.
The 17 participating sports will be represented by their unique ‘defining moment’ in the iconic images whose primary purpose is to celebrate sport and aid wayfinding to members of the public, athletes and officials. The icons will be prominent on venues, signage, scoreboards and literature during Games-time, but will also feature prominently in marketing and merchandising efforts in the build-up to the Games.
Having built the overarching brand on the themes of time, data and measurement, the ‘defining moment’ aims to represent that split second a gold medal can be won – when an athlete is crossing the finish line, a swimmer is at full reach touching the wall or a badminton player is high in the air striking the winning shot.
Committed to delivering an athlete centred and sport focused Games, Glasgow 2014 has gone through an extensive consultation and approval process with some of Scotland’s leading athletes to ensure the technical accuracy of the 17 pictograms.
Glasgow 2014 Acting Chief Executive, David Grevemberg, said:
“We’re delighted to give people the first glimpse of images that will be prominent around the city during Games-time, giving them a taste of the excitement to come. Due to the wonderful diversity of the Commonwealth, it’s important that our pictograms are not only attractive to the Glaswegian and Scottish public, but transcend cultural differences to provide an effective point of reference for our overseas visitors.
“I believe we have achieved this and I’m particularly pleased to have done so by staying true to our values of creativity and of being athlete centred and sport focused.
“As an ex-athlete myself, I have been particularly passionate about this project because I appreciate their visual and symbolic significance to the overall Games experience as well as their commercial value and appeal. I’m really proud of the pictograms we have created for Glasgow 2014 - we have developed some truly memorable images for our Games.”
To Find out more about the Glasgow 2014 Commonwealth Games by clicking here