16th MOBO Awards comes of age with an expolsion of new talent

Kanya King outside the SECC

Jessie J, Wretch 32, Adele and Tinie Tempah set the tone, with the most nominations at the prestigious 2011 MOBO Awards in association with Lebara Mobile. For the first time ever, this year sees brand new talent featuring in every UK nomination category, proving the sheer dominance of a new wave of musicians.

Now in its 16th year, the MOBO Awards have come into their own, having fully established themselves as the leader in its field, with a nod from MOBO being a pinnacle achievement for many artists. Following its triumphant 2009 Scottish debut, this autumn will see the MOBO Awards return to Glasgow on 5th October 2011 for an even bigger star studded ceremony.

The 2011 nominations welcome a burst of fresh new talent, who’ve made waves in the UK industry. Emeli Sandé, Ed Sheeran and Mike Hough include some of the recently signed and unsigned stars-in-the-making to receive a nomination, which are advised by The MOBO Awards’ independent music panel of top DJs, music editors, journalists, broadcasters and other key tastemakers in today’s music scene.

Having sprung from virtual obscurity over the past 12 months, Essex powerhouse Jessie J leads with an unprecedented 5 nominations for Best Newcomer, Best UK Act, Best Album, Best Video and Best Song for her stomping number 1 single “Do It Like a Dude”.

Global superstars including Beyoncé, Rihanna, Bruno Mars and Nicki Minaj are all in the running for 2011’s Best International Act. Dancefloor king Jason Derulo – who has just been announced to co-host the awards – is also vying for the coveted title.

The MOBO Awards are one of the few awards shows whereby all categories are voted for by the public. MOBO recognize the increasing importance of Social Media in the music industry and to artists and have welcomed social media into the 2011 ceremony with the Best Newcomer award in association with Lebara Mobile, being voted for solely via Facebook. All other categories can be voted for at www.mobo.com.

Kanya King, CEO and Founder of MOBO: “We are very pleased with the level of this year’s nominees, including many emerging artists, some who have come from backgrounds where they haven’t been given a foot in the door, so-to-speak. These artists have shown real determination to make it happen. We applaud that today. It’s great to be providing these artists in particular with a platform and they help to keep our event new, fresh and relevant – it will be a massive show at Glasgow’s SECC on 5th October. Now, let’s get the votes in.”

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