New workshops to highlight business potential of mountain biking tourism

Moutain Biking

Tourism businesses are being urged to sign up for a new programme of workshops to help them capitalise on an expected 30% growth in the mountain-biking market over the next five years.

Tourism Intelligence Scotland (TIS) and Developing Mountain Biking in Scotland are working in partnership to host two half-day mountain biking workshops for tourism and cycling businesses, based around the intelligence and practical ideas highlighted in TIS’s ‘Mountain Biking Tourism in Scotland’ guide. The guide was launched in June as part of TIS’s ‘Opportunities for Growth’ series and is aimed at helping businesses make the most of new and emerging opportunities in the sector.

Attendees will be provided with the latest intelligence and insights on the mountain biking visitor markets, including: information on local trail centres and facilities; the opportunity to hear from a local business as they share their secrets for success; and creative ideas to help them make the most of the opportunities in mountain bike tourism.

They can also find out about the launch of the new Developing Mountain Biking in Scotland website, where free tools such as photographs and trail guides can be downloaded for businesses to use in their marketing campaigns, and take part in a ‘So What?’ creative session to encourage them to develop innovative ideas on how to capitalise on the opportunities in mountain biking tourism.  

To round off each session, there’ll be a chance to saddle up for an optional hour-long taster session on local trails, led by an industry expert!  

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