The City of Edinburgh Council and Unique Events announced today that Heinz Tomato Soup will be supporting the Loony Dook, the annual dip in the River Forth, on New Year’s Day.
The Loony Dook started with a handful of swimmers in 1987 and has grown in popularity every year with thousands of brave Dookers taking part and raising tens of thousands of pounds for charities across the UK. On 1 January 2012 1100 bathers, in an astonishing variety of costumes, dived or paddled into the chilly waters of the River Forth watched by over 3000 spectators.
The annual dip, which takes place in the shadow of the world famous Forth Rail Bridge on Tuesday 1 January, will start off at 1.30pm with the Grand Dooker Parade through South Queensferry led by the Pipe Band and followed by the Loony Dookers. For those not quite brave enough to take the plunge, there are plenty of vantage points to watch the action and spectators are welcomed.
Cllr Steve Cardownie, Festivals & Events Champion, said: “It may be the perfect antidote to the night before but I never cease to be amazed by the bravery of the Loony Dookers. Not so brave, however, that a nice warm cup of soup won’t be extremely welcome. For those not quite brave enough to take the plunge, there are plenty of vantage points to watch the action and I’d encourage people to come along and show their support.”
Pete Irvine, Artistic Director of Edinburgh’s Hogmanay, said “We are delighted to be working with Heinz on the Loony Dook. A comforting cup of soup is just what’s needed to warm up the thousand Dookers who will be braving the chilly waters of the Forth to welcome in 2013.”
Brand manager Nicola Leenman says “Heinz is really excited to be involved with the Loony Dook swim for the first time this year. Heinz Soups are the ultimate way to warm yourself up on a cold winter’s day and we knew that the brave swimmers would appreciate something to warm them up from the inside out. We are really pleased to be supporting the organisers and helping to contribute to what is a great, fun event this festive season – even if it is a chilly one!” Heinz will be providing swimming hats and a warming cup of everybody’s favourite tomato soup for all Dookers.
Registration for the Loony Dook is now full and tickets will not be available on the day. Check-in at the RNLI station on 1 January opens at 11:00am until 1:00pm where tickets can be exchanged for an event wristband to allow access to the water.