The National Events Programme supports the development and growth of events that take place outside of Edinburgh and Glasgow. Here we interviewed Catherine Maxwell Stuart from the Traquair Shakespeare Festival to discuss how they are benefiting from National Programme funding.
“The Traquair Shakespeare Festival was inspired by the many community theatre productions that we’ve hosted at Traquair House over the last 15 years. That, and the fact that 2012 is the year of the World Shakespeare Festival, prompted us to evolve our annual Traquair Medieval Fayre (pictured) into a Shakespearean-themed festival of our own.
“All the things that visitors love about the Medieval Fayre such as falconry, jesting, archery and living history displays will still be on offer, only we’ve moved them into Tudor times and added a number of Shakespearean performances that will culminate in our promenade shows of Twelfth Night.
“Being a bigger event than usual, there’s also a bigger workload involved so we applied for National Events Programme funding and were successful in securing £4,000. This will help towards marketing the event. Everything from ensuring a strong web presence and adding online ticketing, to employing PR
support and printing promotional literature.
“It’s natural when resources are limited for events to stick to the same tried and tested pattern every year so additional funding such as this enables us all to be braver and more ambitious. Something that’s particularly important for rural locations like ours because the more people we can encourage to visit, the greater the knock-on benefit for other local businesses.”
Appy now for Round 21 of the National Events Programme before the deadline on Friday 1st June.