MARKETING FUNDING BOOST FOR ORKNEY SCIENCE FESTIVAL

Orkney International Science Festival has received a boost for this year’s marketing with an award of £11,000 from EventScotland – and one of the outcomes is a new online magazine launched today.

The support from EventScotland is to help the Festival reach its full potential in attracting visitors to Orkney and to Scotland.

The award has been made under EventScotland’s National Events Programme, established to support events which inspire and involve local communities, to help them increase their national and international profile and generate further economic benefits for their area.

The Festival’s new online magazine – entitled FRONTIERS – has a varied mix of topics from the Festival and around Orkney and a wealth of photographs and artwork.

Subjects include John Rae and Arctic exploration, new insights into archaeoastronomy at Brodgar, the last of the Great Auks, the story of Loganair and the Islander aircraft and stories and pictures from several of the islands. There is a mystery from Italy, medical developments from the study of sea creatures, new ideas about the nature of time – and advice on how to teach quantum physics to your dog.

The multimedia format of the new magazine features videos and music, as well as many images of Orkney and is available at frontiersmagazine.org.

The funding from EventScotland will also enable the Festival to redevelop its website and take up advertising opportunities in several tourism promotions.

Science Festival director Howie Firth said this week, “The support from EventScotland comes at a key time for us. We’ve been amazed at the distance from which people are now coming for the Festival. Last year there were visitors from Australia, New Zealand and the USA as well as from across the UK. They like the variety and topicality of the programme and speakers, and the opportunity to see Orkney itself.

"So the big challenge for us now is to widen the spread of information about the Festival. The more people who we can reach, the bigger the numbers we can hope to attract. An online magazine is an ideal way of doing that and is, of course, a way of promoting Orkney all year round. We’ve had a great response from a wide range of excellent writers, artists and photographers and the magazine is something for people to enjoy. We’ve really enjoyed working on it and we have so much high-quality material that we are already well ahead for the second issue which will come out in June. In parallel with this we’re close to completing the full programme for this year’s Festival and so we hope to have a good long lead time to highlight it for visitors and locally as well.

"The core support for the Festival from Orkney Islands Council and the Scottish Government is key, combined with a tremendous amount of support from across the whole community and it is this combination of factors that has shown EventScotland the potential of the Festival to bring in more visitors.”

Paul Bush OBE, Chief Operating Officer for EventScotland said, “Scotland is the perfect stage for events and the Orkney International Science Festival can proudly boast to have both a strong programme and a stunning location which will attract visitors from the local community and further afield. From astronomy and archaeology, mathematics and marine science, to films and food along with some significant anniversaries, there is something for everyone to enjoy throughout the week.”

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