The people of Glasgow are at the heart of the new brand which will promote the city to the world. Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau (GCMB), introduced *PEOPLE MAKE GLASGOW *as the city's new brand today (Friday, June 28) at the Glasgow Film Theatre.
During April and May, GCMB engaged the people of Glasgow in a conversation aimed at shaping the new brand; encouraging residents, visitors and fans of the city across the globe to have their say at www.whatmakesglasgowgreat.co.uk.
More than 1,500 people in 42 countries shared their views while the website recorded 7,000 visits. In addition, the conversation reached more than 400,000 Facebook and Twitter users worldwide.
Councillor Matheson said: "Glasgow is a warm, welcoming and genuinely friendly city, because the people are. We're an ambitious, inventive and entrepreneurial city, because the people are. And we're a down to
earth, to the point, no nonsense city, because the people are. We work well together, we get things done and we make things happen.
"*PEOPLE MAKE GLASGOW* reflects the Glaswegian character. It's bold, friendly, confident, and it evokes a real sense of pride. The people of Glasgow are at the heart of this brand; we have created something
which presents a truly distinctive identity for the city and on behalf of Glasgow I would like to warmly thank all those who gave their ideas so generously."
Glasgow City Marketing Bureau (GCMB) revealed that from the hundreds of contributions received, words such as real, smart, home, creative, bright and better came through, time and time again, when describing
Glasgow, with some saying they were proud to call the city a home from home, or the home of invention, while others referenced Glasgow as the real face of Scotland; a city full of talented and creative people
where the future is bright.
Councillor Matheson said: "This has been an amazing process - it's crowd branding on a global scale. No other city has branded itself through social media and no other city-brand identifies its best asset as its people. Over the past five weeks we have reviewed all of the contributions from Glaswegians and from across the globe. We also interviewed more than 40 of Glasgow's leaders from the private, public and academic sectors and, overwhelmingly, they told us that what makes Glasgow great is its people."