EventScotland held its latest industry seminar, Events in the Digital World, on Wednesday 11 September at Summerhall in Edinburgh. Led by Kate Campbell and Aimée McAvoy in the communications team at EventScotland, the seminar was delivered along with Dr Jane Ali Knight from the new Scottish Events and Festivals Association, and students from Edinburgh Napier University.
Richie Kelly from VisitScotland's Content Marketing Team was MC for the event, which attracted over 130 people from the events, marketing and digital industries.
Our keynote speaker, Stephen Whitelaw, has over 25 years experience within the technology sector and has delivered workshops to some of the largest corporations in the world including Google and Microsoft. He explored the ‘Future of the Web’, taking delegates on an interactive and in-depth tour into the future of web technology.
Jenny Mungall, Senior Account Director at Material, has worked on events such as Oxegen, Tennent’s Vital, T in the Park and Edinburgh International Festival and for clients Bank of Scotland, BAFTA and DF Concerts amongst others. Jenny shared her experience of developing a digital strategy from scratch using Tennent’s Vital as a case study along with some helpful tips.
Finally, Alex Crawley from Glasgow International Comedy Festival rounded off the seminar by discussing how the festival has activated partner digital channels to successfully grow attendances.
Kate Campbell, Marketing Manager at EventScotland said: “Our seminars are a really important part of how we engage with the wider events industry and I am delighted with the way our latest event has gone. The feedback on Twitter has been great and reaction to our speakers has been brilliant, and I would like to thank everyone who made it such a success!
“Thanks to Richie for hosting; and to Aimée, Polly McClure, Louise Hamilton, Gillian McCaul and Bethany Lawrie for their help on the day.”
Richie Kelly, Digital Marketing Manager at VisitScotland said: “Chairing an event like this is really exciting and with speakers as strong as Stephen, Jenny and Alex it really makes it worthwhile for delegates. Taking time out from work to come to seminars like this is only valuable if people can take something practical away, and judging by the feedback everyone in the room and online we really hit the nail on the head.”
To check out the social media buzz surrounding the event - including an appearance from a dog called Terrance! - search for #planfordigital and follow @EventScotNews on Twitter!