Tourism ‘Oscars’ to make debut at Stirling Castle

Stirling Castle has been confirmed as the venue for the glittering Scottish Thistle Award national final...and so has Lorraine!

Popular TV personality Lorraine Kelly will unveil this year’s Scottish Thistle Award winners in the grand surroundings of Stirling Castle at the finale on 15th November. 

Organised by VisitScotland, the awards celebrate excellence and quality within the tourism industry. Now in their 21st year, the 2013 awards included four regional ceremonies, with the winners progressing to the glittering national final.

The crème de la crème of tourism businesses the length and breadth of Scotland will descend on one of history’s most recognisable landmarks to battle out for the coveted national award and be crowned Scottish Thistle Award winner.

Speaking ahead of the event, Lorraine Kelly said: “I'm delighted to be hosting the event and to be honouring the people who work so hard to make Scotland such a wonderful place to visit.

Mike Cantlay, VisitScotland Chairman said: “I’m delighted that the final of the Scottish Thistle Awards will be held at Stirling Castle. In this, the Year of Natural Scotland, what better location to host the flagship tourism event of the year than the picturesque surroundings of Stirling. I’d like to wish every finalists the very best of luck.

“We’re in the midst of an incredibly exciting time for tourism as we prepare to welcome the world to Scotland in 2014 through a host of iconic events. The Ryder Cup, the Commonwealth Games but the second Homecoming Scotland will ensure the eyes of the world will firmly be on us. I can’t think of any better ambassadors than those reaching the finals to cement Scotland’s position as a must visit, must return destination.”

Stirling Castle is a world-class attraction which draws visitors from across the globe. Boasting stunning views of the area it has undergone major refurbishment to the Royal Palace and has played a key role in Scottish history through art, culture and celebrity in Scotland in the 16th century

The event is expected to be extremely popular so all ticket requests must be registered via the website by 6 September.

Full details can be found on the website


Best Cafe, Bar or Restaurant Award

Best Guest House or B&B Award

Best Hotel Award

Best Self-Service Accommodation Award

Best Shopping Experience Award

Best Sporting Event Award

Best Tour Operator Programme of the Year Award (New)

Best Sporting Event Award

Best Tour Operator Programme of the Year Award (New)

Best Visitor Attraction Award

Historic Scotland - Tourism Entrepreneur Award

Marketing Campaign of the Year Award

Partnership in Tourism Award (New)

Scotrail - Best Cultural Event Award

Training and Skills Development Award

Year of Natural Scotland - Best Nature Based Experience Award

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