MTV in collaboration with The Glasgow School of Art, is today unveiling six giant logos that will pop up across the city as part of the build up to the 2014 MTV EMA, which will be broadcast from The SSE Hydro, Glasgow at 9pm on Sunday 9 November 2014.
Fans can find the six 8ft x 6ft logos in Buchanan Galleries, St Enoch Centre, Princes Square, The Garage Nightclub, Merchant Square and The Lighthouse. Once they’ve found the statue they need to upload a selfie to Instagram with #iwantmyEMAtix for a chance to win a pair of VIP tickets. The more statues they find and upload, the better chance they have of winning. One person will be selected at random and notified after 4pm on Saturday 8 November.
The logos have been created by six groups of communication design students from The Glasgow School of Art, who were given free reign to make the statues stand out as much as possible. The striking designs range from multi coloured plasticine and neon orange fur to giant raindrops and a fish tank.
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “The MTV EMA will showcase Glasgow to a global audience of more than half a billion households – this is one of the world’s greatest music events and it’s the hottest ticket in town.
“Glasgow School of Art’s reputation as a centre for creative excellence is world renowned and the students’ work unveiled today strongly reinforces those credentials. The statues will really help to build excitement ahead of the show and I’m sure hundreds of music fans will be eagerly hunting for them across the city in the coming days.
Paul Bush OBE, Chief Operating Officer for EventScotland said: “Scotland is the perfect stage for events and there can be no mistaking that MTV is in town this week, with these spectacular statues contributing to the buzz around the country ahead of the EMA. The show will deliver significant economic impacts for Scotland and this project will further enhance the global reach of the event.
“Glasgow embodies Scotland’s creative and cultural industries and this fantastic partnership with the Glasgow School of Art will celebrate one of Scotland’s most iconic creative hubs alongside the world’s biggest youth entertainment brand.”