Tickets have gone on sale for The 2015 Open Championship at St Andrews as a new brand identity for the world’s oldest golf championship was unveiled.
The 144th Open Championship will be played from 12-19 July 2015 over the Old Course and world number one Rory McIlroy will return to St Andrews as defending Champion after his two-shot victory over Sergio Garcia and Rickie Fowler at Royal Liverpool in July.
The Open will be played at St Andrews for the 29th time and the list of champions at the Home of Golf includes some of the greatest players in the sport’s history such as Bobby Jones, Peter Thomson, Jack Nicklaus, Seve Ballesteros, Sir Nick Faldo, Tiger Woods and Louis Oosthuizen, who lifted the Claret Jug in 2010.
Earlier this year, The R&A, which organises The Open, announced an extension to the exemption of five-time Open Champion Tom Watson which will enable him to make his 40th anniversary appearance in The Open at St Andrews next year.
Ticket prices are being kept the same in 2015 for concessions and accompanied children aged under-16 will continue to enjoy free entry to the Championship.
After being frozen for this year’s Open, the price of an adult daily ticket will go up by £5 to £70, if purchased before 31 May, and £80 thereafter. If a ticket is purchased before 31 May, the £70 price represents a £10 increase on the 2010 daily ticket price.
Weekly tickets, valid from Sunday 12 to Sunday 19 July inclusive, are available for £240, a saving of £125 on the daily ticket prices for the full week.
Johnnie Cole-Hamilton, Executive Director – Championships at The R&A, said, “We are very much looking forward to the return of The Open to St Andrews next year. There is always a special atmosphere at St Andrews and we will be working hard to deliver an outstanding experience for spectators once again. With Rory McIlroy defending the Claret Jug and Tom Watson making what is likely to be his final appearance in The Open, there will be no shortage of drama and emotion for the galleries. It promises to be a fantastic week of world class golf.”
The release of tickets comes as The R&A unveil a new brand identity for The Open, described as a consolidation of The Open's rich heritage and values and delivers a new look for golf’s oldest championship.
Designed to capture all the defining attributes of The Open and to communicate the Championship's unique heritage to golf fans the world over, the new brand identity was delivered by two London agencies, teamup and Designwerk, who have created brand identities for some of the world's leading sporting properties.
A short film celebrating the unique story of The Open has been released to coincide with the launch. The film entitled, The One, The Open, can be viewed at http://bit.ly/theonetheopen
The enduring symbol of The Open, the Claret Jug, forms the centrepiece of the new logo, locked within the “O” of Open. The logo is the foundation of the new branding and will be presented alongside distinctive graphic elements, reflecting the unique landscape of links golf, and evocative photography.
Peter Dawson, Chief Executive of The R&A, said, “We know that fans of The Open share a tremendously strong connection with the Championship. The new branding celebrates the values long associated with The Open, the inspiration provided by great champions, the authentic and unrelenting challenge of links golf and the openness of our unique championship.
“The Open has enjoyed great success for more than 150 years and strengthening its brand will help to ensure its appeal continues to grow over the decades ahead. We believe the new branding will reflect an enhanced experience for the millions of golf fans who support The Open.”
Tickets for The Open go on sale from Tuesday 4 November 2014. To purchase tickets or for more information, visit www.TheOpen.com