PR Unwrapped sessions for those working in the creative industries

As you know, particularly in such a crowded marketplace, good publicity is one of the key ingredients to getting your event seen by the right people - the audience and funders. Many musicians, performers and artists however just don't have the budget to hire the services of a PR agency. Each session gives a step by step guide to the essentials of good PR and media communications, focusing on planning, press releases, pitching to the media and social media. The workshops are designed to cumulatively build your understanding and skills to enable you to successfully promote your event, concert or festival to the media.
We believe this is a great way to share our experience of the arts media landscape with the aim of empowering musicians, artists and event organisers and to professionally sell their story.

In a crowded marketplace, good publicity is key to getting your event seen by the right people - the audience and funders. However, many musicians, performers and artists don't have the budget to hire the services of a PR agency.

 A series of arts PR sessions will be aimed at artists, performers and administrators working in the creative industries. 

 Each session gives a step by step guide to the essentials of good PR and media communications, focusing on planning, press releases, pitching to the media and social media. The workshops are designed to cumulatively build your understanding and skills to enable you to successfully promote your event, concert or festival to the media. These sessions are a great way to empower musicians, artists and event organisers and to sell their work.

 

Thursday 27 March

 Session 1: Planning (9.30-12.30)

 What is PR

 Why do I need PR

 How do I do it

 Creating a strategy

 Press kits

 Industry jargon

 

Session 2: Press Releases (1.30-4.30)

 What is a press release

 Layout and content

 Tone and language

 Finding the angle

 Issuing a release

 Practical session: writing a press release

 

Friday 28 March

 Session 1: Pitching to the Media (9.30-12.30)

What is pitching and why do I need to do it

Knowing your objectives and what you want to achieve

Understanding the media landscape

Understanding the role of a journalist

Do's and don'ts when pitching your story

 

Session 2: Social Media (1.30-4.30)

 Understanding the social media landscape and deciding what works for you

Facebook for the arts

Twitter top 10 tips

 Blogging: why blog and what do I say

 YouTube: to upload or not to upload

 Podcasts: how to structure and edit a podcast

 

Cost: 1 or 2 sessions £75 each, 3 sessions £200, 4 sessions £250 10% discount for students.

 

Please visit www.prunwrapped.com or contact vicky@vjpmedia.com (07973 304286) or jane@janenicolson.com (07887 500 977) for more information or to book your place.

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