In a crowded marketplace, good publicity is key to getting your event seen by the right people - the audience and funders. However, many musicians, performers and artists don't have the budget to hire the services of a PR agency.
A series of arts PR sessions will be aimed at artists, performers and administrators working in the creative industries.
Each session gives a step by step guide to the essentials of good PR and media communications, focusing on planning, press releases, pitching to the media and social media. The workshops are designed to cumulatively build your understanding and skills to enable you to successfully promote your event, concert or festival to the media. These sessions are a great way to empower musicians, artists and event organisers and to sell their work.
Thursday 27 March
Session 1: Planning (9.30-12.30)
What is PR
Why do I need PR
How do I do it
Creating a strategy
Session 2: Press Releases (1.30-4.30)
What is a press release
Layout and content
Tone and language
Finding the angle
Issuing a release
Practical session: writing a press release
Friday 28 March
Session 1: Pitching to the Media (9.30-12.30)
What is pitching and why do I need to do it
Knowing your objectives and what you want to achieve
Understanding the media landscape
Understanding the role of a journalist
Do's and don'ts when pitching your story
Session 2: Social Media (1.30-4.30)
Understanding the social media landscape and deciding what works for you
Facebook for the arts
Twitter top 10 tips
Blogging: why blog and what do I say
YouTube: to upload or not to upload
Podcasts: how to structure and edit a podcast
Cost: 1 or 2 sessions £75 each, 3 sessions £200, 4 sessions £250 10% discount for students.
Please visit www.prunwrapped.com or contact firstname.lastname@example.org (07973 304286) or email@example.com (07887 500 977) for more information or to book your place.