Scotland’s National Events Conference, Scotland the Perfect Stage, will be lit up by a Key Note speech from one of the world’s leading Events and Festivals industry figures, Brendan McClements, Chief Executive of Victorian Major Events Company (VMEC), Australia. Brendan McClements has held the position of Chief Executive Officer of the Melbourne-based organisation for the past eight years, further establishing its reputation as a world-leading major events acquisitions business.
He gained extensive experience in sport during his time with the International Cricket Council and, prior to his current role, held senior posts in commercial, marketing and public affairs within the brewing, financial and sporting industries.
His address will draw a number of interesting parallels between international and community events across sport and culture in both Scotland and Victoria, and will be his first Key Note speech outside of Australia.
Melbourne, the capital of Victoria, is home to over 4 million people and is a destination celebrated for its style and sophistication. In hosting some of the world’s biggest sporting, entertainment and cultural events - including the Formula 1 Australian Grand Prix, the Australian Open Tennis Championships, White Night Melbourne, Grace Kelly: Style Icon Exhibition, and the British and Irish Lions Tour in 2013 - visitors from around the world have revelled in Melbourne’s inspiring architecture, exceptional hotels, outstanding food and drink offer and friendly atmosphere.
Excited at the prospect of sharing his considerable knowledge with a captive audience at the Edinburgh International Conference Centre, McClements said:
“Scotland’s reputation as a home for major events continues to go from strength to strength and there are a number of parallels between Scotland and Victoria in the approach they’ve each adopted in driving success in this area.
“I am looking forward to the opportunity to share with the local events industry some insights into what Victoria has learnt over the years and continue to learn more about what is a competitive, dynamic but, above all, interesting industry.”
The National Events Conference, delivered by VisitScotland’s Events Directorate, will examine the latest industry trends, issues and topics with insight from expert speakers and in-depth sessions on the areas affecting the Scottish events industry.
The international context will also be considered as Scotland maintains and builds upon its reputation as an elite event destination. The recently refreshed National Events Strategy, Scotland the Perfect Stage, will provide a central theme to the conference and will allow all of those involved in the delivery of events to discover more about the opportunities it will provide to their businesses.
Compered by renowned Scottish broadcaster, Rhona MacLeod, the session will open with a welcome address from Dr Mike Cantlay OBE, Chair of VisitScotland, and Fiona Hyslop MSP, Cabinet Secretary for Culture, Europe and External Affairs.
VisitScotland’s Director of Events and Chairman of Commonwealth Games Scotland, Paul Bush OBE, will then offer insight into the international context within which Scotland’s event portfolio operates. This will be followed by a panel session involving Eleanor Cannon, the first Chair of Scottish Golf; Chief Executive of Perth and Kinross Council, Bernadette Malone CBE; and Colin Hartley, Championships Director of the recently held World Gymnastics Championships in Glasgow.
Stuart Turner, Head of EventScotland, will provide an analysis of the new national events strategy until 2025 while Brigadier David Allfrey MBE, Producer and Chief Executive of the Royal Edinburgh Military Tattoo, will explain what its revision could mean to events of all shapes and sizes.
Gurjit Singh Lalli, curator of TEDxGlasgow, will also lead an innovation-themed discussion and reflect upon the exciting opportunities new developments could bring to events in Scotland.
In-depth sessions on key topics affecting the industry will also feature events experts to complete the not-to-be missed line-up.
Delegates can sign up to the National Events Conference at www.nationaleventsconference.scot.
Register before midnight on 31st October to take advantage of the 3 for 2 delegate offer – buy two places and take a third colleague for free.
The full list of confirmed speakers for the National Events Conference is as follows:
Brendan McClements, Chief Executive Victorian Major Events Company, Melbourne
Dr Mike Cantlay OBE, Chair of VisitScotland
Fiona Hyslop MSP, Cabinet Secretary for Culture, Europe and External Affairs
Paul Bush OBE, VisitScotland’s Director of Events
Eleanor Cannon, Chair of Scottish Golf
Bernadette Malone CBE, Chief Executive of Perth and Kinross Council
Colin Hartley, Championships Director of the World Gymnastics Championships in Glasgow
Stuart Turner, Head of EventScotland
Marie Christie, VisitScotland’s Events Directorate Head of Development
Neil Brownlee, VisitScotland’s Events Directorate Head of Business Tourism
Paul McGreal, owner of Durty Events and Race Director, Celtman Extreme Scottish Triathlon
Fiona Richmond, Project Manager, Scotland Food & Drink
Kresanna Aigner, Director, Findhorn Bay Arts Festival
Angus Gordon Lennox, Owner at Gordon Castle, venue for the Gordon Castle Highland Games and Country Fair
Bernard Higgins, Police Scotland Assistant Chief Constable
Kevin Sewell, Scottish Borders Council
Gurjit Singh Lalli, Curator TEDxGlasgow
Brigadier David Allfrey MBE, Producer and Chief Executive of the Royal Edinburgh Military Tattoo
For more information on the conference and further details of the full programme, visit the conference website: www.nationaleventsconference.scot