An incredible 100,000 tickets have already been snapped up for what promises to be the biggest and brightest new show in the Capital - the Virgin Money Street of Light at Edinburgh's Christmas.
Demand for these free shows has been huge, with a sensational 100,000 free tickets being issued to audiences within a few days of tickets being made available.
To put that in perspective, 100,000 tickets is the combined capacity of the city's three main sporting arenas - Murrayfield, Easter Road and Tynecastle stadiums.
With enormous demand from Edinburgh, Scotland and around the world, organisers Underbelly are urging people to make sure they get their tickets booked.
Already bookings have been made from as far afield as the USA, Australia, New Zealand, the Far East, and throughout Europe.
Visit www.virginsmoneystreetoflight.com to reserve your FREE ticket NOW!
Charlie Wood, director of Underbelly, said: “The response from not just Edinburgh but the rest of the world has been amazing with no sign of demand slowing down. We are so happy to have already issued 100,000 free tickets in such a short period of time. I advise everyone to book NOW to avoid disappointment. There will be no finer place to celebrate the spirit of Christmas this year than here in Edinburgh.”
Cabinet Secretary for Culture, Europe and External Affairs, Fiona Hyslop, said: "These figures speak volumes and demonstrate that people across Scotland, and the world, are hugely excited about The Virgin Money Street of Light event. The event is an outstanding addition to Edinburgh's Christmas programme and will showcase our beautiful capital city from the City Chambers to the Tron Kirk in the lead up to Scotland's Year of Innovation, Architecture and Design in 2016."
"The Virgin Money Street of Light is part of the Scottish Government's Winter Festivals programme which has been provided with a record £390,000 of funding to support 21 key cultural events in 15 local authority areas across the country. Events will run across Scotland from the run up to St Andrew's Day, through Christmas and Hogmanay, to Burns Night to promote and showcase Scotland as a modern and creative nation with a rich heritage."
Cllr Richard Lewis, Festival and Events Champion, said: “The appeal of Edinburgh’s winter festivals is truly international. Tickets are being reserved for Edinburgh’s Street of Light from all over the world but local residents are also rushing to snap up spaces. It really is shaping into one of the city’s must-see attractions and will help to promote the Royal Mile during the winter months. The city’s famous festive markets, ice rinks, shows and rides will also make a return meaning one trip to Edinburgh’s Christmas won’t be enough.”
Andrew Elmer - Chairman, Royal Mile Business Association, said: "What an incredible response from around the world! The Royal Mile Business Association continues to be delighted with the growing numbers of people who are booking tickets to enjoy this amazing Christmas light show on this iconic street. This really is going to be a spectacular, global event!"
Virgin Money Street of Light is made possible with the support of Virgin Money and is also part of Edinburgh’s St Andrew’s Day celebrations with support from Scotland’s Winter Festivals.
The Virgin Money Street of Light is supported by the Royal Mile Business Association and local businesses.
The event runs for 25 days from St Andrew's to 24 December 2015. There are two shows a day, Monday – Saturday at 6.30pm and 8.15pm, Sunday at 5.30pm and 7.30pm each lasting approximately 20 minutes. The lights synchronise to specially commissioned pieces of music sung and recorded by the Edinburgh Festival Chorus, the Edinburgh Gay Men’s Chorus, the Edinburgh Police Choir and the Edinburgh Royal Choral Union. RESERVE YOUR FREE TICKETS NOW VIRGINMONEYSTREETOFLIGHT.COM