Delegates from across the Scottish Events & Festivals industry yesterday (Thursday 3 December) enjoyed a highly successful National Events Conference 2015.
Brendan McClements, Chief Executive of Victorian Major Events Company, used a Key Note speech at Scotland’s National Events Conference to deliver invaluable insight into Melbourne’s startling success as an events destination and likened this to Scotland’s own meteoric rise in recent years.
Delivering an analogy of a computer operating system, he said: “Melbourne’s hardware is events. They have helped shape the face of the city: the major sporting and cultural infrastructure, as well as hotels, restaurants and transport in the heart of the city.
“But the software is realising the fundamental role everyone plays in the delivery. You have to build a church of like-minded people, a network of leaders and that is what we try to do with ‘Team Melbourne’.
Paul Bush OBE, VisitScotland’s Director of Events, provided the closing remarks and said: “The overarching theme of the National Events Conference has been the importance of coming together as indicated within the Scotland the Perfect Stage strategy.
“There is no question that Scotland is a leader in the provision of internationally-significant events, and events which capitalise on our rich cultural heritage, but we have to continue to build momentum through innovation and taking calculated risks.
“The conference was a terrific example of Scotland’s depth of knowledge and the expertise within the industry and I believe we are well placed to meet the challenges that the future holds.”
Elsewhere in the conference, which was opened by Fiona Hyslop MSP, Cabinet Secretary for Culture, European and External Affairs and Dr Mike Cantlay OBE, Chairman of VisitScotland, delegates were treated to a discussion session examining what makes Scotland the Perfect Stage for events featuring some of the industry’s key stakeholders.
In recognition of Mike Cantlay’s contribution to tourism and events the Chairman was presented with a montage of images of some of Scotland’s greatest events presented by the Cabinet Secretary on behalf of VisitScotland’s Events Directorate and EventScotland.