Team Scotland model is shining light for global events industry

Scotland’s approach to partnership working in the delivery of its flourishing events and festivals portfolio is an outstanding example to be followed by countries worldwide, according to one of the global sector’s leading figures.


Key Note speaker, Brendan McClements, expressed praise for the ‘Team Scotland’ model ahead of the 2015 National Events Conference, taking place at the EICC tomorrow (3 December), as fundamental to the nation’s unprecedented success in recent years.


As Chief Executive of Australia’s Victorian Major Events Company, McClements has been responsible for attracting some of the world’s most prestigious events properties to the state, including the 2015 Cricket World Cup, Formula 1 Australian Grand Prix and the incredibly popular artistic and cultural celebration, White Night Melbourne.


In the face of an increasingly competitive and congested landscape in attracting world-class events, McClements’ Key Note address will emphasise Scotland’s pre-eminent position in encouraging and facilitating the public, private and third sectors to work in unison in the delivery of its events and festivals portfolio, valued at £3.5bn to the Scottish economy, annually.


He said: “From my experience, success relies on the ability of people to work together for a greater collective benefit. Team Scotland is the perfect embodiment of this philosophy.


“Major international events, and indeed small-scale events that support local communities, all of which have a number of stakeholders, can only achieve successful outcomes for all parties if everyone buys into the same plan. Sustainable events cannot survive on a command and control model.


“And that is why Scotland’s approach has been bearing so much fruit in recent years. Striking meaningful and impactful partnerships has been tackled and it now underpins the national events strategy - Scotland the Perfect Stage.”


Hosted by renowned Scottish broadcaster, Rhona McLeod, the sold-out conference will centre on the recently refreshed Scotland the Perfect Stage strategy, as key industry figures discuss the future of Scotland’s events industry.


Fiona Hyslop MSP, the Cabinet Secretary for Culture, Europe and External Affairs, and Dr Mike Cantlay OBE, Chairman of VisitScotland, will open the conference and reflect upon the importance of events to Scotland’s vital visitor economy and cultural heritage.


Following an unprecedented year for events in 2014, in which Scotland hosted the Ryder Cup and Commonwealth Games, and with other major occasions, such as the 2018 European Sports Championships, 2019 Solheim Cup and UEFA EURO 2020 on the horizon, the conference comes at a critical juncture.


According to Paul Bush OBE, VisitScotland’s Director of Events, there couldn’t be a more fitting time to look ahead to the prospect of a prosperous future. He said: “The National Events Conference will provide all delegates with an in-depth view of the updated national events strategy, Scotland the Perfect Stage, and the significant opportunity it provides to all stakeholders within the sector.


“During the course of the day, key representatives from within the industry will discuss the challenges we face in maintaining our position as one of the world’s elite global destinations for events, and how we are preparing to meet these head on.


“Of course, Brendan’s Key Note speech will be a particular highlight and will provide encouragement for delegates to continue embracing the Team Scotland approach, which has allowed us to continuously punch above our weight in bidding for, attracting and delivering some of world’s biggest events.”


Hot topics facing the industry will also be addressed by experts during the course of in-depth sessions, which will focus on operating outstanding smaller events, delivering safer events and, significantly, addressing the opportunities provided to the sector by Scotland’s Year of Innovation, Architecture and Design.


To find out more about the National Events Conference, delivered by VisitScotland’s Events Directorate, or to view the full event programme, visit


To join the conversation online, follow #PerfectStage on Twitter. 

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