Food event pioneers Jelly and Gin return with new concept
After last year's hugely successful launch, Create:Eat:Whisky is back. Jelly and Gin has teamed up with HAIG CLUB Single Grain Scotch Whisky to create an immersive experience, putting whisky cocktails at centre stage during Whisky Month, a key part of the Year of Food and Drink.
Create:Eat:Whisky's inqruisitive guests will embark on a unique whisky adventure, travelling through an array of multi-sensory settings whilst sampling cocktails alongside small edible items; each designed to enhance the different environments from 14 - 17 May.
Malcolm Roughead, VisitScotland Chief Executive, said:
"As one of the events funded as part of the Year of Food and Drink, this event is a perfect blend of innovation and inspiration, offering visitors a hugely unique whisky experience and introducing new audiences to our national drink."
Jelly and Gin's Business Director Aoife Behan commented:
"Create:Eat:Whisky is totally unique. These events attract people who wouldn't normally drink whisky as well as seasoned connoisseurs. We've had guests come that said they didn't like whisky but were intrigued by the concept. They leave with a totally different outlook on how whisky can be enjoyed. This event alters people's perceptions of something so engrained in our culture. One with the ultimate goal of giving people an experience they'll remember."
For more information go to www.jellyandgin.com