New ticket sales record set as Spirit of Speyside Whisky Festival events go on sale to whisky-loving public

Ticket sales for the 2016 Spirit of Speyside Whisky Festival have set new records, with over 2,700 tickets valued at almost £75,000 being bought within the first hour of their launch this week.

Just 10 minutes after the website went live on Tuesday (February 2) transactions reached the same level that took an hour to achieve in 2015, while the same amount of sales in an hour took 24 hours on last year’s opening day.

Over 60 events in the packed programme taking place in whisky’s spiritual home from April 28 to May 2 have already sold out, and many more have limited availability.  The events attracts thousands of visitors to Speyside to raise a glass to Scotland’s national drink.

Visitors from the UK, Europe and North America have been the driving force behind the sales, with whisky lovers from as far afield as Bahrain, Australia, Japan and India also snapping up tickets on the opening day.

Festival manager Pery Zakeri says the phenomenal demand has taken everyone surprise, and there seems no sign of sales slowing down.

She adds, “We have had ticket sales from a total of 22 different countries and in the first 24 hours of going live we had reached a sales value of over £91,000. 

“I think this just goes to show how eagerly anticipated the Festival is this year. We have garnered a fantastic reputation for putting on a world class event, and people are making sure they get in early to get tickets for the activities they really want.

“As with previous years, the exclusive distillery tours have sold out first. The real whisky aficionados are always looking for very special experiences that are only available at the time of the Festival, so tours of distilleries not normally open to the public, such as Strathmill and Dalmunach, were snapped up within minutes.

“However, with 467 different events on the programme from whisky tasting and blending experiences and from heritage walks to traditional ceilidhs, there are still plenty of tickets available.

“The beauty of the Spirit of Speyside Festival is that it is small enough to be incredibly friendly and welcoming, but big enough so that there is something for everyone. But we’d urge anyone thinking about coming to book their events soon as tickets are selling very quickly indeed.”

The Festival is taking part in Scotland’s Year of Innovation, Architecture and Design, and many of the events are focused on the theme. There will be the chance to enjoy drams against the background of stunning architecture, and visitors will learn about the innovation born in the region which is home to the world’s best-loved whiskies. 

Paul Bush OBE, VisitScotland’s Director of Events, says, “The Spirit of Speyside Whisky Festival is always a massively popular event with visitors from around the world and we are delighted to see so many people eager to take advantage of the opportunity to sample this unique aspect of Scotland’s history and culture in 2016.

“Much more than simply whisky tasting, the Festival celebrates Scotland’s national drink with an exciting and innovative programme of events, and we’re confident that the hugely encouraging sales over these first 24 hours will be maintained ahead of the Festival over the coming months.”

Along with helping whisky fans organise their itineraries and finalising details of the Festival, organisers are balancing that with planning their new mini-festival in the autumn.

It takes place from September 9 to 11 at Elgin Town Hall, and will bring many of the region’s whisky producers together under one roof on their own doorstep from September 9 to 11. Tickets for that event are due to go on sale after the main Festival in May.

Tickets for all events in the 2016 Spirit of Speyside Whisky Festival programme are available to buy now at

The Festival is also active on social media – and @spirit_speyside on Twitter and on Instagram.

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