Whisky Month is back for 2016

Join Whisky Month as part of the Year of Innovation, Architecture and Design 2016 Partner Programme.

The Whisky Month Partner Programme is returning in May 2016 as part of the Year of Innovation, Architecture and Design.

Join Whisky Month as part of the
Year of Innovation, Architecture and Design 2016
Partner Programme

May is Whisky Month when we pay homage to our national drink. Whisky Month first took place in 2009 and returned in 2014 as part of Homecoming Scotland and 2015 in the Year of Food and Drink.

In 2016 Whisky Month will align with the Themed Year of Innovation, Architecture and Design. Your event can benefit from being part of the YIAD Partner Programme through spin-off promotion. Sign up at http://www.eventscotland.org/YIAD_partner_programme.

As a Year of Innovation, Architecture and Design Partner Programme event you will benefit from the spin-off promotion of being part of this celebration. Being part of Whisky Month means you may be mentioned in VisitScotland activity promoting our national drink and our natural larder.

Our campaigns will promote the Year of Innovation, Architecture and Design programme as a whole, driving visitors to find out more about the events involved, including those in the Partner Programme.

We want to hear the stories about your event - selected stories may then be used by our regional, national and international PR and marketing teams. Our goal is to help you raise your event’s profile through being part of the Year, although we can’t guarantee that every event will be mentioned.

You can access Year of Innovation, Architecture and Design imagery, text and the logo, which will be recognisable by visitors and local people as they feature across our marketing and PR campaigns. Your event will also be listed on our website www.visitscotland.com, which attracts around 13 million visitors a year.

For furthert information surrounding the Whisky Month Partner programme please click here.

Some ideas for joining Whisky Month 2016:

- Events with a Whisky offering taking place in May that have an innovative twist.

- Distilleries which align their May tours in 2016 with the Year of Innovation, Architecture and Design, for example celebrating the built heritage and architecture of your distillery.

- Whisky tasting events for the public which focus on one of the year’s strands, for example theming your selection on whiskies with an interesting design story.

For more information and to sign up, go to http://www.eventscotland.org/YIAD_partner_programme. If you have any questions please contact us at partnerprogramme@eventscotland.org

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