The 2015 FEI European Eventing Championships contributed £4.13m to the Scottish economy according to an economic impact report conducted by Sheffield Hallam University’s Sport Research Centre.
Staged within the estate of the famous Blair Castle in Perthshire from September 10-13, 2015, the event also greatly benefitted local and Scottish companies and encouraged more than 63,000 people to attend.
Accommodation, it was shown, was a key contributor to the overall economic impact figure, with 89% of visitors staying locally for at least one evening and 25,000 bed nights being taken up in total.
In order to compile the findings, researchers conducted 1-2-1 interviews with attendees, seeking responses on areas such as accommodation, spending, length of stay and provision of services.
The prestigious occasion also earned 268 hours of television broadcast worldwide, delivering images of one of Scotland’s most scenic areas to almost 35m people globally.
Paul Bush OBE, VisitScotland’s Director of Events, said: “The FEI European Eventing Championships were a tremendous occasion for Scotland and had an incredibly positive impact on both local and national economies, encouraging an influx of visitors to Perthshire.
“The event also generated terrific exposure for one of the country’s most scenic areas through worldwide media coverage, which has created the potential for further inbound tourism, representing a significant legacy impact. We hope many of those who have been inspired by these images of Scotland take the decision to return for this year’s Blair Castle Equi-Trek International Horse Trials.”
David Holmes, British Eventing Chief Executive, said: “This Economic Impact information demonstrates clearly a significant part of the value of hosting such Championships in Great Britain. The fantastic collaboration between the team at Blair Castle, British Eventing, the BEF, UK Sport, EventScotland and Horse Scotland helped ensure the event was a success both financially, in media terms and of course for visitors and competitors”.
Simon Morton Chief Operating Officer at UK Sport, said: “Generating significant economic impact for host cities and regions is one of the key reasons why UK Sport invests National Lottery funding into events across the UK.
“The European Eventing Championships in 2015 was part of UK Sport’s major events programme, which is attracting 90 major events to the UK before 2023, creating a projected economic impact of £500m. We hope the Blair Castle International Horse Trials continues to grow and realise not only the sporting benefits but the impacts for the local economy as well.”
Top level eventing will return to the estate in 2016, as the Blair Castle Equi-Trek International Horse Trials, a staple on the Scottish events calendar, takes place for the 27th time from August 25-28.
For further information, including sponsorship opportunities, log-on to www.blairhorsetrials.co.uk.