Homeless World Cup reveals 1 million viewers online - the most digitally connected tournament ever

ONE MILLION people have now watched action from the Homeless World Cup 2016, in Glasgow.

That’s an increase of more than 1000% on the 2015 tournament, which took place in Amsterdam.

Viewers from over 120 countries have been enjoying the action, and behind the scenes stories from the most inspirational tournament on the planet

Supporters of the Homeless World Cup are being encouraged to donate – if they can – via donate.homelessworldcup.org.

After investing in this year’s coverage – with significant value in kind support from host broadcaster QTV Sports - and launching a new content media strategy, the Homeless World Cup is now engaging with more people across the globe than ever before.

Every game is live online, with broadcaster Rory Hamilton leading the tournament’s commentary team, and a staff of 30 working behind the scenes to curate and publish the best content to social media 24-hours-a-day.

QTV Sports, working in partnership with colleagues at Grabyo (content curation) and Eversport (international distribution) has played a leading role.

Agreements with STV and Unilad have also been vital to the success of the digital tournament, so far.

Scotland’s leading commercial broadcaster is delivering over 10 hours of live TV coverage, in addition to extensive online coverage. STV’s coverage is also being taken by over 10 different city channels based in England and Wales.

Unilad is showing a game every day on its football Facebook page, and is set to show the final on its “main” Unilad page, currently followed by 14 million people.

Content is also driving media coverage with outlets across the world following up on some of the best goals & magic moments.

The Homeless World Cup is comprised of 416 games across more than 50 countries, taking place in George Square, Glasgow. Matches last seven minutes each way, with a one minute half-time interval.

The Homeless World Cup is in Glasgow as part of a three way partnership between the Homeless World Cup Foundation, the Scottish Government (delivered via EventScotland), and Glasgow City Council (delivered via Glasgow Life).

Paul Bush OBE, VisitScotland’s Director of Events, said:

“Not only is this event expected to attract 100,000 spectators over the course of the week, it has already achieved an incredible online viewing figure of 1 million people. There is no doubt that the Homeless World Cup will further establish Scotland and Glasgow as a truly inspirational place to be and I would encourage everyone to take in some of the action over the next few days whether that’s online or in person.” 

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