Around 170,000 golf fans are set to flock to South Ayrshire for The 145th Open this week, providing a significant impact to Scotland’s visitor economy and cementing Scotland’s reputation as the Home of Golf.
Last year The Open, held in St Andrews, delivered an economic impact of £140m to Scotland, making it the biggest golf event ever held in the UK & Ireland.
Almost two thirds of spectators attended from outwith Scotland and 28 per cent from overseas, showing the international scope of the Championship. Now for the second year in a row spectators are set to flock to Scotland to watch the world’s best golfers in action, bringing with them a huge economic impact for the region and the country as a whole.
The Open, the world’s oldest and most prestigious professional golf tournament, is one of nine professional golf events which are being hosted in Scotland this year across both the men’s and ladies’ game.
All nine events are supported by the EventScotland team within VisitScotland’s events directorate, which invests almost £3m per year on hosting major golf events and marketing Scotland as a world-class golf tourism destination.
The 145th Open Championship, which takes place at Royal Troon (14-17 July) for the ninth time, is expected to attract around 170,000 spectators as some the biggest names in golf, including Rory McIlroy, Jason Day and Jordan Spieth, compete for the title of Champion Golfer of the Year and the iconic Claret Jug.
Malcolm Roughead, Chief Executive of VisitScotland, said:
“Golf is a vital part of the visitor economy with the ripple effect felt in shops, hotels, restaurants and a wide variety of other businesses across Scotland. These high profile events don’t just provide entertainment – they represent a multi-million pound benefit to Scotland – both urban and rural.
“Scotland continues to be envy of world golf when it comes to the hosting of the biggest and best events in the game. In 2014 Scotland was showcased on the world stage with the hosting of the ‘best-ever’ Ryder Cup and last year we followed that up with return of The Open in St Andrews, the most successful golf event ever held in the UK and Ireland.
“The Open at Royal Troon and the eight other golf events in Scotland this year only enhance further our country’s reputation as the Home of Golf with many more lined up for future years such as the Solheim Cup in 2019.”