The designs for three of the Tour of Britain’s key jerseys have today been revealed ahead of this September’s race, which begins in Glasgow on Sunday 4 September.
The new designs are for the Chain Reaction Cycles Points Jersey, ŠKODA King of the Mountains Jersey and Yodel Sprints Jersey, all of which are produced by Official Partner Dare2b.
Chain Reaction Cycles, the world’s largest online bike store, will continue to partner the Tour of Britain’s Points Jersey for the fifth year, with previous winners including Michal Kwiatkowski and Owain Doull last year.
Commenting on the Tour of Britain, Grant Norris, Head of Events for Chain Reaction Cycles said; “We at Chain Reaction Cycles are looking forward to supporting the Tour of Britain and watching the battle unfold for the Points Jersey in what will be another great race across some of the best cycling and breath taking terrain Britain has to offer.”
Fans can watch LIVE coverage of British Cycling’s premier road event on BIKE Channel UK this September on Sky, Virgin and Freesat.
Alongside the BIKE Channel, ITV4 will also screen live coverage and highlights daily from the Tour of Britain.
After starting in Glasgow on 4 September, the 1,296.6km route passes through the Lake District, Wales and Dartmoor, before finishing on Regent Street in central London on Sunday 11 September. The route promises to test riders’ limits and BIKE, the UK’s only 24-hour cycling channel, will be there for every pedal stroke as this iconic event unfolds, with three hours of live coverage from every stage.
The Tour of Britain is the cornerstone of the British cycling calendar, and the UK's largest free-to-watch sporting event, attracting more than one million spectators. This year’s Tour is the biggest in its history, and the event continues to grow with cycling popularity nationwide.
Mick Bennett, Race Director of the Tour of Britain, said: “With 10 WorldTour teams riding in this year’s Tour of Britain, the race is now the biggest it’s ever been. BIKE’s coverage – available in over 17 million households in the UK – will bring the Tour of Britain to new audiences and is key to the continued growth of the country’s national Tour.”
Fans can follow all the LIVE action from this summer’s Tour of Britain from the comfort of their own home with BIKE, available on Sky channel 464, Virgin Media channel 552 and Freesat channel 251.