Cities shine in silver-partner lineup for #SAC2017 hosted in European Capital for Culture Aarhus, Denmark

SportAccord Convention today announced its Silver Partners for the 15th edition of the Convention taking place from 2 - 7 April 2017 in the Scandinavian Center Aarhus, Denmark. This year’s Silver Partners include:

Canadian Sports Tourism Alliance – created through a partnership with the Canadian Tourism Commission, CSTA has over 400 members including 142 municipalities and 200+ national and regional sport organisations, as well as product and service suppliers. One of its key objectives is to market Canada internationally as a preferred sport tourism destination.

Edmonton Events – established as a strategic partnership between the City of Edmonton and Edmonton Tourism, is focused on attracting major events to the region. Edmonton Events provides a single point of contact, offering services and expertise from event inception, bidding and marketing, to operations and legacy.

EventScotland – part of VisitScotland, and building on Scotland’s reputation as a major events destination, its refreshed vision is aimed at making Scotland ‘The Perfect Stage’ for events.

Malaysia Major Events – a division of Malaysia Convention & Exhibition Bureau under the Ministry of Tourism and Culture, MME was established to promote, facilitate and stage international events as the venue of choice for the region.

Welcoming on-board this year’s Silver Partners, Nis Hatt, Managing Director of SportAccord Convention said, “We’re delighted to welcome our Silver Partners to this year’s special edition. As regional event and hospitality experts and hosts, they are well aware of the benefits and exposure SportAccord Convention provides them as a host city.” Hatt went on to say, “With Aarhus being the European Capital of Culture for 2017, this setting enables all our partners and exhibitors to really shine and take advantage of the opportunities and interest surrounding our event and the Host City.”

Aarhus, the city that never sleeps, has a monumental year ahead with a cultural programme to keep everybody entertained. Filled with museums, and iconic buildings like ARoS offering panoramic ‘rainbow’ views, or the stunning new waterside library ‘Dokk1’, an ambitious project which successfully manages to marry two Danish cultural traditions - being accessible to all generations and social classes, as well as being functional within a beautiful design. The bustling streets are packed with independent shops, cafes and restaurants, where Aarhus (and the surrounding area) also hold the prestigious title of European Region of Gastronomy 2017.

Over one thousand organisations attend the SportAccord Convention to network and discuss the business of sport. With just under one week to go before the delegate pass rises to CHF 2,500, and the exhibition proving as popular as ever with 85% of booths now sold, organisations still considering whether to become involved should take action and register as a delegate or secure a booth at For those who would like to go the extra mile and benefit from this unique opportunity, a couple of Bronze partnership opportunities remain.

SportAccord Convention is host to annual general meetings of governing bodies as well as bid cities, and once again, will welcome a delegation from the International Olympic Committee.

The SportAccord Convention official schedule will also include a plenary conference, City Forum, LawAccord and MediaAccord and this year’s overarching theme is ‘Innovation in Action’. These sessions are intended for International Federations and organisations who want to get up to speed with the latest thinking, as well as hear the news and views of sporting leaders from around the globe.

To become a delegate or exhibitor at SportAccord Convention register at:

For Exhibition or Partner enquiries, please contact the sales team: or phone at +41 (0)79 126 08 42.

Sign up to receive e-newsletters
If you would like to know how we manage your personal data,
please click on the EventScotland privacy policy.