Glasgow international comedy festival and Whyte & Mackay announce new headline sponsorship for 2018

The Glasgow International Comedy Festival and Whyte & Mackay Blended Whisky have today announced a new headline sponsorship for the 2018 Glasgow International Comedy Festival. The long-running festival is the flagship event of the Glasgow comedy calendar and from next year will be known as the Whyte & Mackay Glasgow International Comedy Festival. It features some of comedy’s biggest names - David Baddiel, Bridget Christie, Des Clarke, Tommy Tiernan, Katherine Ryan and Rob Delaney are already lined up for 2018, and the full programme will be revealed in January.

With the festival approaching its sixteenth year the Glasgow born whisky brand will bring an added spark of wry humour to the annual celebration of talent, which kicks off in March 2018. Whyte & Mackay will also be adding to the festivities with a range of on-site promotions and some extra special comedic twists for festival goers.

Whyte & Mackay CEO Bryan Donaghey was delighted with the announcement, commenting “We are thrilled to be involved with such an iconic event and look forward to helping make the 2018 Whyte & Mackay Glasgow International Comedy Festival a huge success. As a brand with humour and Glaswegian heritage at our core, we feel the partnership is an ideal stage to share our Surprisingly Smooth blend with a new audience....”

Sarah Watson, Director of the Glasgow International Comedy Festival said “We are hugely excited to announce this partnership which will allow us to create an even better festival and bring more laughs to Glasgow next March. Whyte & Mackay have some great things planned and we’re looking forward to revealing more in the coming months alongside 2018’s line up of top flight comedy talent.”

The Glasgow International Comedy Festival is also supported by EventScotland, part of VisitScotland’s Events Directorate.

Paul Bush OBE, VisitScotland’s Director of Events, said: “I’m delighted Whyte & Mackay have come on board to support this year’s Glasgow International Comedy Festival, one the UK’s most highly acclaimed comedy festivals. By working together to support our key festivals and events, we can continue to show why Scotland is the perfect stage for events.”

The 2018 Whyte & Mackay Glasgow International Comedy Festival kicks off on Thursday 8th March and will run over 18 days, playing host to over 470 shows across 50 venues. As Europe’s largest dedicated comedy festival, the event will bring some of the biggest names in comedy to Glasgow, as well as a range of up-and-coming talent from Scotland and beyond. 

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