Home of the Brave campaign unveiled for Fort William World Cup

Organisers of the Fort William Mountain Bike World Cup have today (Thursday 23rd February) unveiled an exciting new look to promote this year’s gravity action in the Scottish Highlands on 3-4 June.

Rare Management, the firm behind the multi-award winning event which scooped the Best Downhill World Cup award last year from the UCI (Union Cycliste Internationale), has released the designs behind its new ‘Home of the Brave’ advertising campaign featuring world champions Danny Hart and Rachel Atherton.

The theme for this year’s Fort William Mountain Bike World Cup and BUFF® 4X Pro Tour is not just inspired by the event’s iconic location, heritage and legendary status on the international circuit, but also highlights Fort William as the home event for the reigning UCI World Champions, Danny Hart and Rachel Atherton. The identity will feature across all marketing materials to promote the event including posters, event merchandise, as well as online via a re-launched website and social media channels.

Ticket sales for the 2017 event have already seen an increase compared to the same time last year, with a 15 per cent rise in the number of Early Bird tickets sold in December.

This follows a record-breaking 22,000 fans witnessing Great Britain’s Rachel Atherton and South Africa’s Greg Minnaar win the women’s and men’s events last June in what has been described by many as one of the most memorable downhill world cups in the sport’s history.

Mike Jardine from Rare Management, said: “We’ve got the two World Champions, Danny and Rachel, leading the home charge in Fort William this year, so the chance of British winners have never been better. We want the ‘Home of the Brave’ campaign to reflect the prestige of the top British riders and the excitement of the weekend on the slopes of Aonoch Mor, one of the most iconic venues in the world.

“Since launching tickets for this year’s event, we’ve had an incredible response from fans around the world and it’s pleasing to hear that so many are looking to join us again for what will be another unforgettable mountain bike experience for all the family.”

To purchase tickets, visit www.fortwilliamworldcup.co.uk where you can also find details about the event. Day tickets start at £9 for children and £16.50 for adults and full World Cup weekend tickets including gondola pass start at £27.50 for children and £54 for adults giving access to the site for Friday, Saturday and Sunday.

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