Taking place on Monday 27 November at the Technology & Innovation Centre in Glasgow, the flagship industry conference for the events and festivals sector in Scotland will provide delegates with a unique opportunity to hear from industry experts, share experiences and network with industry colleagues. The conference programme is packed full of relevant content, with an overall focus on the future of Scotland’s position as the Perfect Stage for events.
125 discounted “early bird” tickets are on sale now and selling fast. These cost £100 and the offer is available until 6 October or until sold out, after which the full price of £160 will apply. Student tickets are priced at £30.
Following a welcome from conference host, sports broadcaster Eilidh Barbour, Scottish Government Cabinet Secretary for Culture, Tourism & External Affairs, Fiona Hyslop MSP, will provide opening remarks that set the scene for the day’s discussions. The following plenary session, chaired by Director of Events, Paul Bush OBE, will consider The Changing Audience for Events. Keynote speaker David Coletto, CEO of leading Canadian public opinion and marketing research consultancy Abacus Data, will share his knowledge of consumer trends associated with the “millennial” generation and VisitScotland’s own expert Insight team will highlight the range of additional emerging market segments relevant to the Scottish events sector. Discussion will then focus on how the industry can best respond to this changing environment.
A wide range of specialist breakout sessions will follow, led by industry experts and event organisers on topics such as social media, volunteering strategies, security & policing, technology for events and much more. The closing plenary will be an industry-led panel discussion looking at the assets that make Scotland the Perfect Stage for events - Our People, Our Cultural Identity & Heritage, Our Natural Environment, Our Built Facilities and Our Signature Events – and consider the key future opportunities and challenges facing each group.
Throughout the day there’s lots of opportunity for networking, plus the chance to arrange short one-to-one meetings with key speakers and industry figures. Finally, the day will finish with an informal drinks reception to which all delegates are invited, giving the opportunity for some final networking and discussion.
Further information and tickets www.nationaleventsconference.scot