VisitScotland Business Events has won the ICCA Best Marketing Award 2018 for its first-ever digital campaign ‘Scotland. Where ideas become legend’. The win was announced at the Closing Ceremony of the 57th ICCA World in Dubai.
The Legends campaign highlights the reasons why event organisers should view Scotland as the perfect choice for meetings - its stellar academic credentials, pioneering spirit and history of innovation.
The two-year digital campaign, which launched last November, focuses on how Scotland is promoted as a world-leading conferencing destination and unites the Scottish business events market.
Paul Bush OBE, Director of Events, said: “Congratulations to the Business Events team on winning the ICCA Best Marketing Award 2018. This is a fantastic result and a great acknowledgement of the hard work the team has put into the planning and delivery of their first-ever digital campaign.
“The impact the Legends campaign has had on uniting Scotland’s business events market and promoting the country as a world-leading knowledge economy and conference destination has been phenomenal. With 12 months of the campaign still to go, the award provides great momentum for what is to come over the next year.”
Rory Archibald, Business Development Manager at VisitScotland Business Events said: “I’m incredibly proud that VisitScotland Business Events has won the ICCA Best Marketing Award 2018. This proves that a low-cost campaign can achieve some fantastic results through hard work and support. This win has provided great momentum for the second year of the campaign, which is looking to be just as successful as this years.”
The ICCA Best Marketing Award, which began in 1997, recognises the excellence and outstanding achievements of organisations in their effort to mark their destination or product. The Hague Convention Bureau and Serbia Convention Bureau were also shortlisted for the Best Marketing Award for 2018.